![]() When it comes to the new Netflix music darling- in the form of a 1980s British artist- Kate Bush has all the signs of following in Ashe’s footsteps. A Glorious Introduction to a New Generation “And if I only could / I'd make a deal with God / And I'd get him to swap our places / Be running up that road / Be running up that hill / Be running up that building / Say, if I only could, oh” - “ Running Up That Hill (A Deal With God)” by Kate Bush Surely, it’s up to her and her team to continue to put out great work, but it’s hard to argue that Netflix didn’t give her a spotlight that her team was ready for. Ashe's Spotify Monthly Listeners, from the Feb 2020 Netflix sync to June 2022 Ashe's Instagram Followers, from the Feb 2020 Netflix sync to June 2022Įvery artist’s career goals are different, but by looking at a two important signals like Ashe’s Instagram and Spotify Monthly Listeners ever since the Feb 2020 Netflix sync, Ashe never returned to her pre-Netflix levels. I Still Love You, which released in Feb 2020. The last time we discussed fantastic success from a Netflix sync was when we celebrated US-based singer-songwriter Ashe and her success from her ballad “Moral of the Story”, when it accompanied a down-trodden Lara Jean walking down her school’s hallway after (spoiler alert) her character broke up with her boyfriend, in Netflix’s To All the Boys: P.S. But since Netflix is driving the global behavior, we’re all witnessing third-party platforms react to it, and apparently all these users also watch Stranger Things as well. Usually, a well-executed campaign on a streaming or social media platform, or maybe a combination of the two (e.g., Instagram campaign leading into a Spotify playlist), will do great on the involved platforms. What’s even more special is the cross-platform success: yes, she’s topping Spotify and Apple Music charts as well, but it’s happening everywhere, which at Chartmetric, we’ve always viewed as a genuine indicator of meaningful success. Since we’re still in the middle of the hype, it’s hard to say, but here’s how the track “Running Up That Hill (A Deal With God)” (released 1984) is doing this week: Global Shazams for “Running Up That Hill (A Deal With God)” Genius Page Views for “Running Up That Hill (A Deal With God)” TikTok Posts for “Running Up That Hill (A Deal With God)” SoundCloud Plays for “Running Up That Hill (A Deal With God)” YouTube Views for “Running Up That Hill (A Deal With God)” Pandora Streams for “Running Up That Hill (A Deal With God)” Spotify Popularity Score for “Running Up That Hill (A Deal With God)”ĭepending on the platform, Bush’s track saw increases of up to 400x on daily Shazams, 220x on SoundCloud daily streams, 80x on YouTube, and virtually an infinite daily increase (going from one or two daily to 54K+) of TikToks made to the track. Kate Bush's "Running Up That Hill (A Deal With God)" official music video The original soundtracks and official playlists have done a brilliant job of spreading the show’s brand in more ways than one, but what can we say about what the Netflix machine will do for the artist herself?Ĭlick here to sign up for a 7-day trial to Chartmetric. It’s been well-documented how essential music synchronization has been to the Netflix show, in terms of how it amplifies the storytelling, and has a life of its own out in the music streaming world. If you’ve either been a fan of 1970s/80s British avant-garde pop music, or binge-watched Netflix smash series Stranger Things debut this past weekend (May 27, 2022), you’re now well into Kate Bush’s track “Running Up That Hill (A Deal With God)”, which for the sake of spoilers, we’ll just say it plays a major part somewhere in the latest fourth season. Not many females succeed with that." - Kate Bush, speaking to Melody Maker magazine in 1977. It really puts you against the wall and that's what I like to do. ![]() ![]() And most male music – not all of it but the good stuff – really lays it on you. ![]() "Every female you see at a piano is either Lynsey de Paul or Carole King.
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